Art Director

Brand challenge:

The Home Depot's brand has become too big and broad for the average consumer. While it's the choice of most professionals and contractors, The Home Depot is also a one stop shop for regular folk and hobbyists.

 

So why not simplify and streamline home projects. For example appealing with mid century designs that only require basic tools, a couple glasses of wine and maybe a friend to build. 

 

The pride that comes with doing it yourself can't be bought.

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So The Home Depot collaborates with world-renowned designers to put together domestic projects, with instructions and lists of materials, allowing even average people to customize the project to their needs.

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So we decided to Bring to life fake ads for projects the Home Depot helps you do yourself. Contrasted with a bold ad that says Don't Buy, It Build. Calling people not to buy it... because they can build it themselves.

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Don't buy it, build it.